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BLA Team

Masood Akhtar



Masood is a trained Economist and Statistician with over 15 years of experience in the fields of market research and advanced analytics. This includes media mix optimisation, customer segmentation and ad-hoc brand, digital and social media analytics. Masood’s broad breadth of experience has exposed him to a mix of sectors ranging from global consumer research publishers, advertising agencies, academic institutions, finance houses, insurance, soft drinks manufacturers, automotive and healthcare providers.


Michael Wolfe

CEO, BLA US & Analytics Advisory


Michael brings 30 years of direct experience in marketing analytics both on the client and consulting side. On the former, Michael has worked for Coca-Cola, Kraft Foods, Kellogg’s and Fisher-Price. He has also consulted with such blue-chip firms as AT&T, McDonald’s, Coca-Cola, Hyatt Corp., L’Oreal, FedEx and more recently Starbucks. Michael has broad experience in marketing analytics covering marketing ROI modeling, social media analytics, pricing and brand strategy.


Malhar Sawant

Advanced Analytics


Malhar brings 20 years in Quantitative research handling data processing, scripting and statistical analysis requests and has worked with IMRB and Ipsos until March 2015.  His research/analytics specialties include; Product development analytics, Pricing research and market Segmentation across; Finance, Pharmaceuticals, and Retail markets.



Colin Want

Econometrics Lead


Econometrics lead with over 15 years’ experience running large scale econometric studies that solve difficult business and marketing related problems. Projects have included the full marketing mix across offline and online including direct response mechanics. Colin has worked across most industry from Retail to Automotive and has worked with clients that include Sports Direct, BT, Now TV, National Lottery, Wm Morrisons, PSA and Virgin Media



Asim Liaquat



Asim is a software engineer with over 10 years experience in developing web and mobile applications with particular emphasis on functional reactive programming, API’s and high performance. He has worked on projects in multiple sectors including telecommunications, finance, energy and travel


Laura Lyon

Data Visualisation


Laura graduated from Durham University with a 2.1 in Geography in 2007 and has over a decade of research, insight and trends experience. She has experience of working in client-side research teams at international media companies including BBC Worldwide, Guardian News and Media and Channel 4 Television, as well as agency-side on large scale multi-methodology international research projects for clients such as London Business School, Merlin Entertainments and Viacom. Laura specialises in uncovering market and consumer insights to provide contextual understanding of trends and behaviours. She is experienced at visualising research findings, always ensuring they are presented in interesting and creative ways, so as to be engaging, digestible and actionable.


Jo Perkins

Quantitative Research


Jo left Oxford University in 1993 with a 2:1 in Experimental Psychology.  Since then she has amassed more than 2 decades experience of quantitative research, the bulk of which time has been spent in Director level roles at full service agencies; most recently as the Quantitative Director of the specialist Personal Finance division of Quaestor/Optimisa (now PWC Research).  As such she has worked with a long list of financial services clients including Lloyds Banking Group, Aviva, Prudential, Barclays, GE Money, Legal and General, MBNA, Nationwide, UKAR and Santander.


Andrew Bell



With 20 years’ experience in the advertising and communications industry, Andrew has an extremely wide, diverse and influential network.

Having worked as a leader in Client Services at Saatchi & Saatchi, Cheil and WPP, Andrew has an outstanding track record in helping agencies and clients grow their reputations as well as their bottom line.


Chris Dootson



Chris has over 20 years of analytics experience predominantly in CPG industry including roles as head of Insights and Analytics at Kellogg’s and Senior Director Global Insights and Analytics at Kimberly Clark for 5 years. His philosophy regarding analytics is simple. Start with the P&L and consumer behaviours you are trying to influence, then build the analytics learning plan to ensure it will enable insights to emerge that will specifically help business leaders to make data driven decisions that get results.