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New Segments, New Revenue Growth

The Challenge

BNP PARIBAS (BNPP) plan to strengthen their business in the UK consumer credit market. As part of this drive, BNPP were keen to undertake a strategic customer segmentation to support proposition development, direct marketing and engagement strategy.

Our Solution

The teams at Rufus Leonard and Bottom Line Analytics jointly carried out several pieces of strategic analytics

● Financial Needs – Attitudinal Customer Segmentation

● Market analysis to determine segment propensity for credit products, size and revenue opportunity across the UK market

● A tool that can accurately predict which BNPP segment future prospective customers would fall into.

The Results

Clearly defined customer segments that will feed directly into proposition development, direct marketing via credit bureaus and the development of digital services and platforms.