BNP PARIBAS (BNPP) plan to strengthen their business in the UK consumer credit market. As part of this drive, BNPP were keen to undertake a strategic customer segmentation to support proposition development, direct marketing and engagement strategy.
The teams at Rufus Leonard and Bottom Line Analytics jointly carried out several pieces of strategic analytics
● Financial Needs – Attitudinal Customer Segmentation
● Market analysis to determine segment propensity for credit products, size and revenue opportunity across the UK market
● A tool that can accurately predict which BNPP segment future prospective customers would fall into.
Clearly defined customer segments that will feed directly into proposition development, direct marketing via credit bureaus and the development of digital services and platforms.
"Bottom Line Analytics offered us high quality, actionable analytics at speed … and rarely come these two things together. Apart from that, – they are just a really pleasant team of experts to work with."
Experience, Innovations and Product Development DirectorBNP PARIBAS
