‘Brand Experience is conceptualized as sensations, feelings, cognitions, and behavioural responses evoked by brand-related stimuli that are part of a brand’s design and identity, packaging, communications, and environments’. Our task was to develop a leading edge Brand Experience Index rooted in solid academic research.
We undertook survey research involving 30 leading brands across 3 sectors. BLA helped to operationalise the Brand Experience scales originally developed by H. Schmitt et al (2009) to develop what is now known as the Brand Experience Index (BXi).
As Brand Experience engineers, BXi now acts as Rufus Leonard’s flagship measure of experience, capturing both the outward brand identity, communications, experiential and emotional drivers.
"Bottom Line Analytics have been an essential partner for Rufus Leonard since 2016. They are intelligent, proactive, pragmatic and thoroughly lovely to deal with. We wouldn’t have been able to develop the IP we now have without their help."