GE Healthcare Life Sciences looked to develop strategies based on online conversations around Protein Purification. Protein Purification is a series of processes intended to isolate one or a few proteins from a complex mixture, usually cells, tissues or whole organisms. Protein Purification is a vital process used in drug discovery, medicinal treatments and product development within the life sciences sector.
1) To listen into discourse around Protein Purification from across science based social and digital platforms.
2) Apply our unique language based methodology to identify Themes and Topics as they relate to Protein Purification.
3) Generate actionable insights that editorial contributors to GE Life Sciences could use to create digital content that resonated with an audience of researchers and doctoral students working within laboratories.
This work tackled a large body of chaotic, unstructured text across social and digital platforms, cleaned it of slang and noise, and turned it into structured analysis and actionable insights. It enabled GE Life Sciences to identify the key trends and language used by customers, test internal assumptions about its target audiences, and to align GE’s content and website with the findings of the research.
"What really impressed me was the approach the team at BLA took to understanding our business, and customers, so as to best interpret the data. Each stage of their process yielded value to us, from working with their enthusiastic social team to set up the tool, filtering out the slang and the noise, to identifying trends and language. For a complex and niche market like ours, having the data and confidence to make connections and validate our assumptions was great."
Head of Social & Content GE Healthcare Life Sciences