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Social Listening for Scientists

The Challenge

GE Healthcare Life Sciences looked to develop strategies based on online conversations around Protein Purification. Protein Purification is a series of processes intended to isolate one or a few proteins from a complex mixture, usually cells, tissues or whole organisms. Protein Purification is a vital process used in drug discovery, medicinal treatments and product development within the life sciences sector.

Our Approach

1) To listen into discourse around Protein Purification from across science based social and digital platforms.

2) Apply our unique language based methodology to identify Themes and Topics as they relate to Protein Purification.

3) Generate actionable insights that editorial contributors to GE Life Sciences could use to create digital content that resonated with an audience of researchers and doctoral students working within laboratories.

The Results

This work tackled a large body of chaotic, unstructured text across social and digital platforms, cleaned it of slang and noise, and turned it into structured analysis and actionable insights. It enabled GE Life Sciences to identify the key trends and language used by customers, test internal assumptions about its target audiences, and to align GE’s content and website with the findings of the research.