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Behaviour Change Modelling

Change customer behaviour to increase loyalty and market share.

Behaviour Change Modelling

Change behaviour by learning which drivers are influencing it

Predictive modelling algorithms identify and quantify the key drivers behind any behavioural outcome that matters. These can be decisions to buy products, advocate brands or any other KPI such as churn rate on a magazine or gym subscription.

We’ll apply algorithms to your key performance metrics to see which drivers can be optimised to create positive changes in customer behaviour.

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